In
this article we will learn what is A/B Testing some important tools used for doing A/B Testing why it is used and why
it is so much important to the overall business.
What
is A/B Testing??
A/B
Testing or more commonly known as Split or multivariate Testing is a way of comparing
two or more version of web pages or apps to determine which one perform better for
a defined set of goals. Despite having the Name as A/B Testing this test could
be run on as many as pages we want. Please note there is no full form of A/B
Testing.